The easiest way to locate your ideal target audience

Please note: GeoPeople is currently under development and is not available to purchase at the moment.

The more an organisation knows about its existing customers, the easier it is to find neighbourhoods containing others like them. A deep understanding of your customers is also invaluable in shaping the long-term strategy of your business.

GeoPeople is powerful business tool that can assist your organisation identify more customers in a chosen area or assist in better customer targeting.

What you get

We provide insights that statistically analysed from published Central Statistics Office (CSO) small area data. Each areas consists of approxmatiely 100 dwellings and are categorised by the most common classification in that area group.

Drive Business Growth with Small Area Level Insights



Identify your organisation's target audience and then find similar audiences in other parts of the country you're not serving.



Gain a deeper understanding of your organisation's target audience across multiple variables – eg. geographic, national census, social standing.



Reach your target audience easier, faster and more accurately with communications you know they want to receive.


  • Identify and reach your target audience wherever they are in the country.
  • Tailor your campaigns to be more focused on your ideal customer fit.
  • Access greater insight into your target audience than ever before with information readily such as type of dwelling, era of build, areas experiencing gentrification. 
  • Use the insights to shape the long-term strategy of your business and to eliminate inefficiencies.
  • All analysed data is public anonymous data based on CSO Census small area population data. 

GeoPeople categorises every address in Ireland into five broad neighbourhood clusters:

  1. Affluent
  2. Advantaged
  3. Striving
  4. Struggling
  5. Deprived

Each dimension is based on publicly available aggregated data from the national Census:

  1. Income
  2. Labour market skills
  3. Age
  4. Cultural background
  5. Family status

Using statistical analysis, the categories are divided into 14 groups to help your organisation identify address data that matches your target audience

Take the first step in shaping the long-term strategy of your business today!