Attracting and Winning Customer With Data Intelligence

On July 12th, Dara Keogh, CEO of GeoDirectory, joined Simon Cocking during an episode of the Irish Tech News Podcast to talk about data intelligence and how it can attract the right customer to your business. Like any relationship, the more you know about the other party, the more you can do to meet their needs. In this discussion, we learned how data and location intelligence are a core part in having a customer centric approach in any business, big or small.

LISTEN TO THE PODCAST NOW
 
Dara talked about the importance of businesses using data to deliver the best possible customer experience through gaining key insights and a clear understanding of the customer journey in order to provide valuable services. He spoke about GeoDirectory’s successful role in supplying businesses and organisations across Ireland with a data intelligence toolkit that allows them to deliver more efficient services by better understanding the geographical location and flow of their current or potential customer base. If you'd like to learn more about our data intelligence toolkit, please click here.
 
Dara, who is regular speaker at business and tech conferences, specialises in innovation, data management, location mapping and address management. Having rose through the ranks of An Post where he served in a number of sales and marketing management roles, Dara took up the helm at GeoDirectory in 2007.
 
In this podcast, Dara explains some of the use cases of GeoDirectory’s database with the local authorities and Irish Ambulance Service helping us to understand how these organisations have exploited location intelligence to individualise their services and create a seamless customer journey.
 
While the pandemic has hit many Irish businesses, GeoDirectory used this time to develop new products and enhance existing services in preparation for the country’s reopening. They have emerged with a data toolkit to help businesses across Ireland accelerate growth and recovery. We learn about GeoDirectory’s future plans and opportunities to break into international markets, to deliver their unique products and services to countries that do not have this business model in place yet.
 
If you’re curious to find out about how data and location intelligence can attract and delight customers to enhance your business, have a listen to the podcast now or contact us for a free demonstration of our data tookit by emailing info@geodirectory.ie today.