GeoDirectory in action
New customers sign up on the simple registration form provided on the Tesco website www.tesco.ie. After entering the first line of their address and selecting their county, they are presented with a list of potential matches from which to choose.
GeoDirectory is then used to capture the address selected by the customer and matches it to a precise geocode, based on its unique directory of X,Y coordinates for every building in the Republic of Ireland.
This allows Tesco to pinpoint the exact DED (District Electoral Division) that the customer lives in, which in turn means the company can instantly match the customer to the store closest to their home address.
“When we get the order at what we call the dotcom store, a copy is then sent down to the relevant physical store,” explains Mark Hutchinson, the Grocery Business Analyst for Tesco.
“Our in-store application systems then capture all the relevant information, including the delivery address, the geocode and the details of the order. That information is then downloaded by our Customer Delivery Assistants onto handheld devices which are supplied to every delivery driver.”