About
SIRO are a relatively new entrant to the Irish Broadband Market and they were set up by ESB and Vodafone.
SIRO will be providing a unique offering to the Irish market, with fibre running directly into each building. Their focus will be outside of the main cities.“SIRO is deploying a 100% fibre optic network to 50 regional towns in Ireland.
[We are] hoping to pass 500,000 homes in our first phase and will be delivering a service that’s capable of up to 1 gigabit per second in terms of broadband speed, which will put us on par with the likes of Hong Kong and Tokyo.”
Adam Challlen, Head of IT at SIRO.
Requirement
To achieve its goals, SIRO needed a Geocoded buildings database to identify each building, enabling targeted marketing and selling, and tying each building back to SIRO’s own network.
“GeoDirectory is the main component of our master address database, which is a database of 2.2 million records in the country. Each premises is tagged with additional information relating to the premises, including the eligibility status of the premises, the status date of when it was available to retailers, and also, how we will connect to the premises.” Helen O’Carroll, GIS Specialist in SIRO.
SIRO were focused on ensuring that they sourced the ‘truth’ when it came to addressing. As an address is a piece of information that goes across all systems, it needs to be completely accurate.
”GeoDirectory is key to our business. It’s critical to us to have a single source of truth for our address data - that the data in our systems is provided with one unique key that flows through all of our systems – so, we are able to link our customers and our potential customers to our network.” Adam Challen, Head of IT in SIRO.
SIRO were focused on ensuring that they sourced the ‘truth’ when it came to addressing. As an address is a piece of information that goes across all systems, it needs to be completely accurate.
Growing the Business
The use of GeoDirectory by SIRO has moved into promoting, as well as sourcing growth opportunities by linking to business information and geodemographic information in GeoDirectory.