The level of detail of the CSO figures is incredible. You can have a summary of the ages, family types, education and employment status of every single person in the State on census night down to 18,500 small areas. So where there are young people, they’ll need recreation facilities; where there are older people, they may need shops with easier access.
Combining An Post's GeoDirectory knowledge and Census data from the CSO–means you can see changing dynamics within areas as business open and close, new buildings come on stream, you can see the function of buildings change, track GeoDirectorys vacancy rates and use this information to become more predictive with Census data – you don’t have to wait for the next census in 5 years you build on the Census with GeoDirectory – remember the Small Areas are based on GeoDirectory.
There are business opportunities that the GeoDirectory building type data can give. Take, for example, the broader construction trade – the data can help insulation companies, painters and decorators, domestic builders, commercial builders, landscape gardeners all find better defined potential markets for their services. Add to this the CSO figures showing the ages of those living in an area and a lot of the guesswork is taken out of business marketing – for example, there’s little point in selling house repairs to those in new housing but every reason to target older, more settled areas, in need of a ‘doing up’ with a more mature, and possibly more affluent, demographic. However, pizza, babysitting and kids clothes shops are more likely to be needed in the newer housing area. That’s why Gerry Walker says, “The census puts hard facts behind any business case”.
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