Unlocking Company Insights: A Practical Guide to CRO Data

In today’s data-driven world, understanding a company’s structure, status, and financial health isn’t just smart—it’s essential.   

We recently hosted a webinar on Unlocking Company Insights: A Practical Guide to CRO Data on how to effectively use Company Registration Office (CRO) data to drive better decisions.  

The session was opened by Dara Keogh, CEO of GeoDirectory, who highlighted the growing importance of accurate, reliable business data in today’s compliance-driven and competitive landscape. Dara outlined how the combination of CRO and GeoDirectory data provides organisations with both the legal certainty and the geographic intelligence they need to make smarter decisions. 

Why CRO Data Matters 

One of the strongest themes from the session was how combining CRO data with GeoDirectory information creates a richer, more reliable picture of the Irish business landscape. This integration enables: 

• Entity verification – capturing the official legal name and registration details to avoid invalid contracts and ensure compliance. 

• Market intelligence – tracking which companies are opening, closing, and in which sectors. 

• Regulatory confidence – strengthening due diligence processes by confirming company filings, statuses, and compliance history. 

From Data to Insights 

Kayoum Khbuli, Head of IT at GeoDirectory, demonstrated how CRO data can be visualised in Microsoft Power BI to highlight patterns such as business longevity, geographic clustering, and industry activity. By combining geocoded locations with NACE codes, businesses can map competitors, identify underserved markets, and uncover new opportunities. 

Real-World Applications 

Rachel Curran, Head of Sales at GeoDirectory, shared how clients are already applying CRO-enhanced data to: 

• Open accounts with confidence by validating legal entities. 

• Strengthen tender and supplier assessments. 

• Conduct detailed competitor and market analysis. 

• Improve compliance workflows in sectors such as finance, legal, and retail. 

What’s Next 

The CRO dataset is now available through our GeoBuilding Intel product, with plans to expand into other GeoDirectory solutions in the near future. If you would like to find out more get in touch with us here 

You can watch the full webinar recording here: