Find out why 3 in 5 online customers abandon the checkout when shopping online.
In this webinar we’ll tell you why 3 in 5 customers abandon the checkout when shopping online. Whether you’re an established e-retailer or you’ve just launched your online business this year due to the pandemic, you’ll gain information that could transform your business in perfect time for the Christmas rush.
To explain why drop off at the checkout might be happening to your business, Karen Hall, Account Director at global research firm Ipsos MRBI, will take us through her current research to determine the experiences and attitudes of participants when engaging in online shopping activity. Dara Keogh, CEO at GeoDirectory, a company backed by An Post and Ordnance Survey Ireland, and leading expert in data, will outline the steps needed to prevent cart abandonment and to ensure the customer information you gather is 100% accurate. And our final speaker is Jeff Sheridan from Matrix Internet, a small business owner who specialises in helping companies of all sizes develop their digital business solutions. Jeff will review some real life examples and show you how to implement fixes to your business in very helpful, practical terms.
If any of this resonates with you and you have genuine concerns about your e-store, or you just want to ensure you maximise every single opportunity to ensure customer satisfaction and loyalty please join us on Friday 27th November at 12pm.
Karen Hall, Account Director Ipsos MRBI, Ireland
Karen Hall is an Account Director with Ipsos MRBI, the market research organisation. Karen specialises in quantitative research methodologies and has considerable experience in both the consumer and business markets. Karen’s particular expertise is in media research and she currently directs the JNLR - Joint National Listenership Research survey, the industry survey which measures radio audience levels in Ireland. She has worked with GeoDirectory on a range of projects over the past ten years, both customer research and among the broader consumer market. Karen is a Marketing Graduate of the Marketing Institute of Ireland.
Dara Keogh, CEO, GeoDirectory
An MBA graduate of UCD, Dara rose through the ranks of An Post where he served in a number of sales and marketing management roles, before taking up the helm at GeoDirectory in 2007.
Dara, who is regular speaker at business and tech conferences, specialises in innovation, data management, location mapping and address management. With a keen interest in marketing and consumer behaviour, Dara applies his knowledge to service improvements and continual upgrades for the business, crucial in such a fast paced sector. He uses his leadership skills to empower his team to help grow GeoDirectory’s client base and to manage a wide range of complex data projects. Helping clients increase their revenues through clever applications of data provides him with the greatest job satisfaction.
Jeff Sheridan, Managing Director, Matrix Internet
Founder and MD of Matrix Internet - a leading digital agency in Dublin, Ireland. Jeff started the company in 2000 and has grown it successfully to be a 30 strong team of creative professionals. Specialising in digital marketing, branding, eCommerce, software, design, web development and user experience.
Holding a business degree and with vast experience in the digital space, Jeff has managed over 1,000 web / IT projects across public and private sectors. His strengths lie in user experience, ecommerce market development and digital marketing.
Jeff is currently working with some leading retailers and international brands to help them create friction-less online shopping experiences and to help them to become fully omni-channel.
When: Friday 27th November at 12pm.
Can’t make it live? That’s ok, sign up anyway and we’ll send you the recording afterwards.