This simplifies the work of the fieldwork team hugely. As well as avoiding time wasting visits to existing customers, and avoiding what might be seen as nuisance calls, their sales team can look at GeoDirectory based maps and reports and they can immediately make all of their calls relevant. By using the NACE code contained within the dataset, BGN can target specific business types.
Optimising spatial areas
Coupled with the specialised knowledge of the energy usage of specific business activities; hairdressers or restaurants for example, the sales team can work smarter, generating targeted reports within spatial areas, making highly relevant calls to key businesses, creating a much higher conversion potential and reducing cost.
A further benefit to Bord Gáis Networks is that their own staff no longer has to capture address data at source. The data is supplied by GeoDirectory in the many forms in which businesses require it.
As well as saving on staff costs on this labour intensive activity Bord Gáis Networks and other business customers can rely on the reliability of the data supplied by An Post and the Ordnance Survey Ireland, the two organisations behind GeoDirectory. There are over 1.8million properties, including 196,000 business addresses, in the State. The GeoDirectory is fully updated quarterly and makes around 600,000 adjustments to the database annually.
That’s why people like Paul Ahern refer to GeoDirectory as being an ‘invaluable tool’. Why not light a flame under your sales by contacting GeoDirectory and see how information can transform your business.