GeoDirectory products deliver Ireland’s most accurate location information - read how GeoDirectory made a significant difference to their customers’ business

GeoDirectory delivered for Domino’s Pizza

GeoDirectory helped Domino's Pizza create a fast, reliable online delivery service from its stores across the Republic of Ireland.  They needed a system of storing millions of pieces of accurate information that could be sorted and retrieved instantly. To become Ireland’s leading home delivery pizza company Domino’s set up a website that allowed customers to find the location of their nearest store; see if their address was covered by Domino’s delivery zone and, of course, to place an order.

Domino’s needed a precise address database and a method of linking that database to the near Domino’s store plus a way of accurately recording their customers’ delivery addresses.  They chose GeoDirectory’s GeoAddress Locator package for its accuracy. It allowed them to match every address in Ireland with the nearest Domino's Pizza store and using the database the pizza company was able to work out whether a home delivery service was geographically feasible. They could also tell the precise distance between a customer’s address and their nearest Domino’s store. Domino’s now delivers on a click and your local store can have hot pizza at your doorstep in 30 minutes – all thanks to GeoDirectory.

GeoDirectory keeps Vivas Health in the pink

Vivas Health, the health insurer with over 100,000 customers across Ireland, used GeoDirectory to create a rapid, dependable, and comprehensive customer database.  Every day Vivas’ Cork call centre staff members speak to hundreds of existing and potential customers. They respond to queries, renew policies for existing customers, fill out applications from new customers and make fresh calls to potential customers.  The information gathered by the Vivas’ staff is gathered for mailing out policy documents, renewal notices and marketing material to potential new customers. With 1.8 million unique addresses in the GeoDirectory database, any ambiguity or confusion is replaced with clarity and precision.

Using GeoDirectory’s GeoAddress product along with specially configured software, Vivas call centre staff are able to refine an address on a click – even when supplied with incomplete or approximate information. Tapping on the first line or two of an address, the information is instantly matched with the complete, exact address as it appears on the GeoDirectory database.

The GeoDirectory product brought Vivas consistency and simplicity. In all large organisations, data is compiled from multiple sources. The uniformity of GeoDirectory’s address formats means that data can easily be merged and data analysis is straightforward – meaning more highly-focused and cost effective marketing. Vivas themselves reckon that there’s been a dramatic reduction in returned mail, as high as 55% - a phenomenal result we say.

GeoDirectory gives Bórd Gáis teams extra energy

A key business use that Bórd Gáis Networks has for GeoDirectory is in identifying new potential customers and also categorising those potential customers by type.  They now map all areas across the country where we have gas infrastructure and by using the GeoDirectory as its corporate address database, it can mark existing gas customers with a blue flame and non-customers with a red dot. This is invaluable data for the nationwide sales team and it has simplified their work hugely avoiding time-wasting visits to existing customers or what might be seen as nuisance calls. The sales team can look at GeoDirectory based maps and reports and they can immediately make all of their calls relevant.

By using the NACE code contained within the dataset, Bórd Gáis can also target specific business types, hairdressers or restaurants for example, so its sales team can work smarter, generating targeted reports within spatial areas, making relevant calls to key businesses, creating a much higher conversion potential and significantly reducing cost.

Doing the business with 11890

Directory inquiries business 11890 stood apart from competitors by becoming the only directory service with a free text-back service after buying GeoDirectory’s knowledge database. 11890 Directory Services called itself ‘the Search Ninja’ as GeoDirectory gave the business its key differentiator. They were able to give callers another layer of information based on our GeoBusiness Locator database. 

Our knowledge delivered what online businesses call ‘stickiness’. Making your service more valuable to people means they’ll keeping coming back - your service becomes ‘sticky’.   That’s when customers like what they find and they’re happy to tell the world “I’d use them again”. They become sticky. Think how sticky GeoDirectory services could make your business?