Case study : Vivas Health
For businesses which deal directly with the public, like Vivas Health, accurate and reliable address capture is essential.
GeoDirectory helps Vivas Health operate with clinical efficiency
Vivas has utilised GeoDirectory to create a high speed, dependable, and comprehensive customer database.
Vivas Health is one of Ireland’s leading health insurers with over 100,000 customers across the Republic of Ireland. It’s a rapidly growing company and now offers access to 122 hospitals and treatment centres.
Every day, Vivas call centre staff in Cork speak to hundreds of customers and potential customers. Over the phone, they carry out a range of tasks which include:
- Responding to queries
- Renewing policies for existing customers
- Filling out applications from new customers
- Making sales calls to potential customers.
The information they gather is then used for mailing out:
- Health insurance policy documents
- Renewal notices
- Marketing material to potential new customers.
That information has to be trustworthy. The professional reputation of a company can depend upon the quality and rigour of its data.
When sensitive insurance documents are sent through the post, it’s imperative that they reach the right address. And for marketing campaigns to achieve maximum impact, it’s vital that direct mail reaches its intended destination.
That’s where the power of GeoDirectory kicks in. With 1.8 million unique addresses in its database, ambiguity and confusion is replaced with clarity and precision.
By using Geodirectory in conjunction with specially configured software, Vivas call centre staff are able to refine an address at the touch of a mouse or the stroke of a keypad – even when they are supplied with incomplete or approximate information.
As they tap in the first line or two of an address, the information is instantly matched with the complete, exact address as it appears on the GeoDirectory database.
Waste slashed by 55 per cent
Every business has to keep moving forward to keep up with a changing society. Address data is constantly changing. People move home. New buildings are constructed. Older buildings are demolished. Even existing addresses are sometimes changed.
Fortunately GeoDirectory is fully equipped to handle these changes. Drawing upon the local expertise of over 5000 An Post delivery staff, on the ground, GeoDirectory produces a quarterly update of its database, ensuring the companies like Vivas can stay ahead of the game.
For Vivas, further benefits of GeoDirectory include:
- Consistency. In all large organisations, data is compiled from multiple sources. The uniformity of GeoDirectory’s address formats means that data can easily be merged
- Simplicity. With GeoDirectory, data analysis is straightforward – which means more highly-focused and cost effective marketing
Sean Bellamy, Head of IT at Vivas says the new GeoDirectory-based system has boosted efficiency and cut waste and duplication “It’s reduced the number of keystrokes needed to capture an exact address and made the whole process of maintaining our address database more cost-effective.”
He estimates that the reduction in returned mail is as high as 55 per cent – a dramatic turnaround.
This project was completed using GeoAddress.
For more information on what GeoDirectory can do for you, contact info@geodirectory.ie or call us on 01 7057005.
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